New York is a beautiful city and everybody takes picture of it. In order to perfect your Instagram game, Canon posted real time pop-up tips on selected billboards around the city. The DOOH campaign included trucks with digital screens that showed up at some most-photographed areas to screen advices that were generated on social media.
Real time means the billboards were synchronised with traffic and weather informations.
The showcase project has been realised by ID 2015 and In the Company of Huskies in Dublin. The action wanted to challenge people and make them think outside the box about what design is. In order to spread the message “design is everywhere but we don't always see it", initiators covered classic and urban stuff with plexiglas and added a little label printing to make people think about design. Watch people's reactions and let us know what design is for you!
A vending machine in the middle of Zurich main station, this is how Lidl's marketing action started. Then people stopped, watched it and for the most adventurous pushed the button of the product they wanted in the vending machine. At this point happens the magic: a guitar player, a waiter and a well-known chef (René Schudel) came out of nowhere and served you the sandwich or the coffee you've selected on the machine.
This luxurious stunt aimed to let people know Lidl has a deluxe range of fine food in their shops. Would you have been adventurous enough to try it out?
In Austria MINI created rolling digital billboards which could interact according to the traffic lights. This idea was quite simple; every time the light turns from red to green the billboard changes too and showcases a MINI matching colour. The synchronized billboards allowed MINI to reinforce his position as a perfect urban car! What would be your colour? Blazing red or the British racing Green?
The organization Brandalism hijacked over 600 outdoor media spaces in Paris by setting up fake advertising posters. The guerilla came up on Black Friday, which was two days before the Climate Conference COP 21 in Paris. The billboards have been created by 82 artists from 19 different countries. The purpose of those artworks? To highlight brands hypocrisy through the connections between advertising, the promotion of consumerism and climate change.
And you, do you have the green ad-ttitude? ;-)
In order to promote the new fortwo model, Smart created a maze Instagram story splitted in two separate accounts. To get the full experience you may have to put two phones side by side and scroll simultaneously the phones to join the #journeyfortw! This interactive storytelling experience made for two people is a creative social media marketing action by using a familiar platform in a way never experienced before. Do you want to try it out? Add: FORTWO_JACK and FORTWO_JILL on Instagram.
Here is one of the most exciting case study of the year! One tweet was enough to trigger the best tennis game Marc Dorcel could ever come up with : an "Open Dorcel" with sextoys instead of rackets. The game offered free sextoys to the winners and could share the competition with friends on Facebook and Twitter.
In only one week the campaign generated more than 400% visits on the website and sales increased by + 30%. There's only one thing left to say : Marcel spread definitely a lot of pleasure with this awesome campaign! :D